Mohamed Alabbar, regarded as a leading spokesperson of “corporate Dubai” and a close confidant of UAE Vice President, Prime Minister and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al-Maktoum, reported that budget hotel is among the fastest growing business segment this year.

He also mentioned that sales through digital channels are advancing as well.

The chairman of the United Arab Emirates’ (UAE) biggest developer Emaar Properties said, “I am happy to share with you that our hotel segment Rove became a success story of the company.”

Emaar runs three Rove hotels in Dubai and plans to add another seven until 2020, the year when the Gulf Arab sheikhdom will host World Expo (a first in the Arab world).
Alabbar said “the budget hospitality sector is not only growing fast in our home market UAE, but we see similar developments in other countries like India, Saudi Arabia, Bahrain or Egypt. That is why we believe in expanding this segment.”
In the past, Emaar, the developer of the world’s tallest building Burj Khalifa (829 meter) focused mostly on the affluent traveler with its five-star luxury hotel chain.
At the meeting, the Emaar chairman also said “We witness strong demand in sales through our e-commerce channels.”
Digital sales were not only rising in hotel bookings, but in all segments like residential and commercial property, said Alabbar.